Coach Blitz Origin Story
Coach Blitz began on a sideline, not in a boardroom. Adam—an American programmer and lifelong soccer player—first built a small coaching app simply to make volunteer game days fairer and less chaotic for kids, parents, and coaches.
Years later, across the ocean, Silvio—an accomplished Italian coach—found that tool and saw what it could become: parte of a unified coaching home for everything from game day to training week. One unexpected email, a coincidence of opportunity, and a shared love of the sport turned a humble sideline solution into a cross-country partnership—built to help real coaches, not just to sell software.
It started on a sideline...
Coach Blitz didn’t start in a boardroom. It started on a sideline.
On weeknights and weekends, Adam was the kind of coach youth sports runs on: a parent volunteer trying to do right by every kid. He’d bring the cones, organize the lineups, answer the questions, and—like so many coaches—try to keep substitutions fair while the game moved faster than any clipboard could handle.
He wasn’t chasing trophies. He was chasing something simpler: a smooth game day where kids get their chances, parents feel informed, and a volunteer coach can breathe.
Coaching is about kids—not clipboards.
So he did what he knew how to do. By trade, Adam is a programmer. By heart, he’s always been a soccer player—city league, club, school—eventually winning a state championship in high school and continuing to play for years after. When the coaching chaos became familiar, he wrote a small tool for himself: an app called Soccer Snap, built to manage substitutions and track game stats without the stress.
It was a practical solution from an ordinary place: a coach-parent trying to serve his team well.
An ocean away...
Then, years later and an ocean away, the story took an unexpected turn.
In Italy, Silvio—an accomplished player and high-level coach—was searching for a better way to run the full life of a team: player info, practices, games, planning, whiteboards, everything. He tried tool after tool, but nothing felt unified. When he came across Soccer Snap, he noticed something rare: it was simple, but understood the pressure of game time. It was built by someone who had actually lived that sideline moment.
Silvio had a bigger vision: not another scattered set of apps, but one comprehensive coaching home.
And he took a leap—he wrote to the unknown developer behind that modest sideline tool in America, sending the message in Italian, with nothing but a hope that the person on the other end of the world might understand and respond.
When the pieces came together...
That’s where the story turns from ordinary to unlikely.
The year before, Adam had hosted an Italian exchange student. It sparked a curiosity about Italy, and—almost on a whim—he’d started studying Italian. Not because he had to. Because it interested him.
So when Silvio’s email arrived, it didn’t feel like a random request. It felt like several small threads coming together at the same moment: Adam had a renewed love for the sport, a fresh opening of time to start a new side project, and now—unexpectedly—the ability to collaborate across languages and cultures.
Two coaches—one a volunteer parent, one a seasoned professional—had been wrestling with the same problem from different ends of the soccer world.
Coach Blitz was born from that partnership.
Two coaches, two countries—solving the same problem from opposite ends of the soccer world.
The point of it all...
Built independently, with limited resources but a lot of care, Coach Blitz is meant to serve the people who keep soccer alive: the volunteers who give their evenings and weekends, and the serious coaches who need deeper tools to run a program well.
Along the way, generous friends have also volunteered their time to help test early versions, share honest feedback, shape the app into something better, and spread the word to other coaches who might benefit. Coach Blitz has never been built in isolation—it’s been shaped by people who simply care about the game and the kids in it.
That’s why Coach Blitz includes meaningful free features designed specifically to help volunteer coaches—because we know what it feels like to give your time, do your best, and still feel overwhelmed.
And for coaches working at higher levels—or anyone who wants more power and customization—Coach Blitz offers premium features as well. That support helps keep the project sustainable, so the app can keep improving without losing its original purpose.